Internet Activity Runner Up: Web Searches

While not being able to knock of the beauty queen of internet activity popularity, 'email', the Pew Internet & American Life Project has dubbed 'using a search engine' as the new runner up, dropping 'reading the news' to the third place position, aka second runner up. That means a lot of searches for the estimated 59 million Americans who access the internet regularly, and that is good news for companies like Yahoo! (YHOO) and Microsoft (MSFT), via MSN. And that is very good news to Google (GOOG), which currently has about 46 percent of the market share in search, as it looks for ways to bring more customers to the other businesses it has inspired or acquired (an example being Blogger, which powers this site). The ability to search the internet for just about anything and have so many options to choose from appear instantly on you computer monitor has changed the way we live, work, study, and play. With the constantly increasing number of businesses on the web, the ability to find the one you want becomes a task of Herculean proportions, unless you know the right search techniques, and in turn, the business know how to play the algorithm game well enough to insure they reach the top of most searches.