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Thursday, March 23, 2006

Do You Buy From Ads On TV?

In a joint survey by the Association of National Advertisers and Forrester Research, marketers from Johnson & Johnson, Pfizer, Verizon and Colgate were among the 133 people surveyed, and was found that nearly four in five of the marketers surveyed believe that television advertising is less effective than it was just two years ago. This study, released yesterday, also noted that marketers are increasingly interested in exploring new ways of getting their messages across with their continued believe in the failing power of traditional means.

- Study: Advertisers Believe Their TV Commercials Are Less Effective (USA Today)

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