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Monday, June 12, 2006

CNN Pipeline Is Cool, But Is It Paying The Bills?

Thank to Brian Stelter at TVNewser for finding an article that is showing even the cable news networks are having headaches with the same issues I'm having with my day job. CNN, owned by parent company Time Warner Inc. (NYSE:TWX) is now working to cut deals with cable operators and broadband providers to expand the distribution of the CNN Pipeline product. As a quote from Senior Vice President and General Manager of CNN.com, David Payne (no relation) says, "Subscription content has been a tough sell to online users."

The internet is geared up for the potential to make money on a multitude of services...yet most people are still looking to keep the same services, along with any new ones, for free? As more audio and video content is being accessed via a computer on demand, what should the cost of this access be? What cost will people actually pay? Will it be enough to justify the time, energy, and resources to do it right?

- News Networks' Top Story: Facing the Future (Multichannel News)

Supermediastore - Your Online Media Store


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