Cool Corporate dot COM: Deconstructing a Struggling Start-Up

Cool Corporate dot COM takes a look at the business world from the perspective of a young manager in the making. It offers posts, articles, and news clippings that cater to that young manager, but without being overly basic, so that it is still relevant to the seasoned business professional.

The Jazzy Cool One (aka, some guy named J.C. Payne), is a news producer with a news/talk radio station by day, and a passionate cheerleader for business and free enterprise the rest of the time.

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Sunday, December 09, 2007

Deconstructing a Struggling Start-Up

Think you're ready to tell you boss to shove it and leave the rat race of a 9-5 and take on the adventure of a start-up? Just remember, for every Yahoo! (NASDAQ:YHOO) and Google (NASDAQ:GOOG), there are thousands of ideas that are just crazy, stupid, or poorly planned.

Take some advice from Philippe, co-founder and CEO of MyCarpoolStation.com, who is now running like crazy from his own creation. Take a little time to read his story on how the start-up he created to change the world and make a little money just didn't work.

Before you step out to follow your dreams, just make sure you are ready to suffer a fair amount of unexpected consequences (maybe some good ones, probably some bad ones).

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Labels: entrepreneurship, start-ups

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